"Having integrated Pangle we noticed a significant growth and additional income with stable impression volumes and we are very satisfied with our partnership and find it very fruitful. This raised Playrix s overall monthly revenue increase to over 28%. Once Playrix s ad-supported profit stream was integrated with Pangle s rewarded video ads, there was an immediate monthly eCPM uplift of 35%. This helped with ensuring success for the mixed monetization model. The Township team also made careful considerations in rewarded ad placement design, volume, and frequency to protect the player experience. This allows Pangle s rewarded video ads to generate exponentially higher CPM than regular ads, which in turn helps Playrix in achieving an efficient and profitable monetization model. By rewarding players for watching ads, an exchange of value between the player and the game is created. Given Township s integral setting and its mixed monetization model, Playrix decided to deploy Pangle s rewarded video ads for a seamless experience within the game. It was with this in mind that Playrix approached Pangle with the hope of increasing ad profits in the Chinese and Japanese markets.
They’ve just stuck a version of the host type character in a completely unrelated video.
The ads have absolutely nothing to do with actual gameplay or story. Taking into account that IAP profits may be insufficient, Playrix decided to also implement in-app ads (IAA) to amplify Township s monetization capability. It’s a match-3 Bejeweled type, fairly cute design, and a little story of passing levels to fix up a neglected garden.
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